Pure & pristine Eternal Water comes from the most pure & pristine sources on Earth. Our water's voyage takes it through layers of ancient rock and sandstone to a vast underground aquifer. During this natural filtration process, Eternal Water absorbs essential minerals making it naturally alkaline. These layers of rock and sandstone also provide a natural barrier from environmental pollutants, providing a pure and uncontaminated source of water. It arrived in this bottle as nature intended - eternally pure.